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Monday, July 14, 2014

Processing . . . processing . . .


I recently made the acquaintance of a young man from Brazil.

In the course of our conversation, he talked about how oppressive he finds modern technology. If you send a text and the person doesn’t answer right away, you start to wonder: “Did I say something wrong? What did I write to him last time?”

Sometimes the stream of news over Facebook makes it seem as if everyone’s being productive and having a great time except yourself. Some of my friends, he told me, become depressed after checking their Facebook news feed half a dozen times a day. He was thinking of killing his Facebook page altogether.

I agreed that this can be the case, and told him I don’t own a smartphone, I’ve never sent or received a text, and my wife and I got rid of our car 12 years ago. These are all expenses that suck up resources -- both time and money -- that I would rather devote to other things (or not have to generate the income to pay for in the first place).

But it’s not simply technology’s fault. This phenomenon is mainly just an expansion of an effect that capitalist/consumer culture, especially its marketing wing, has always had -- indeed, actively seeks to impose on us.

Movies and television shows (and increasingly, newscasts), have one only purpose: to keep you watching. In order to do that, they throw the most startling, violent, thrilling, expensive spectacles and events at you. That’s how they keep the numbers of their audience high, and thereby secure funding from sponsors.